How To Select Your Unique Diamond

We understand that choosing the right diamond is not an easy decision. That's why we will take the time and effort to explain in full depth all you need to know about picking the right diamond that suits you and your budget best.
When shopping for your diamond it is important to remember the 4 C's.
Colour
Clarity
Carat
Cut
Colour
While most diamonds appear white, they actually have scarcely detectable tints of colour. Colour affects the diamond's ability to reflect all hues of light, so generally those diamonds that appear nearly colorless are the rarest and most expensive. Colour is graded using an alphabetical scale ranging from D (colorless) to Z (noticeably light yellow , brown or grey).
Colorless: DEF
Near Colorless: GHIJ
Faint Yellow: KLM
Very Light Yellow: NOPQR
Light Yellow: S-Z
Clarity
The higher the diamond's clarity, the more rare and valuable it is. Clarity relates to a diamond's relative freedom from inclusions and blemishes. These inclusions can comprise cracks, carbon spots, minerals and bubbles. The highest grading is Flawless (FL) followed by Internally Flawless (IF), then (VVS) Very Very Slightly Included. (VS) Very Slightly Included, (SI) Slightly Included and (P) Pique, or included - often visible to the naked eye.
Carat
Refer to the weight or size of the diamond. Larger diamonds are unique because they are found less often in nature. The size of a diamond can be measured in carat weight. Each carat is equal to 100 points. If a diamond is half a carat then it is equal to 50 points.
Cut
Generally refers to the shape of the diamond. Round brilliant, pear, oval, heart, princess, marquise, emerald cut etc. Cut also refers to the proportions of the diamond; this is the most important factor in choosing the right diamond. It is the cut of a diamond that either makes a diamond radiate brilliance or look dull in appearance.
